26-Jul-2026
Dubai has announced a new tourism initiative called "Dubai Invite visa", offering UAE residents exclusive travel benefits worth more than AED 3,000 when they invite eligible friends and family members to visit the UAE.
The campaign comes as Dubai works to revive its tourism industry following a sharp decline in international travel caused by the recent regional conflict involving Iran, Israel, and the United States.
Dubai welcomed nearly 20 million international visitors in 2025, setting a tourism record. However, the regional conflict significantly disrupted travel across the Middle East.
The tourism sector has since experienced:
Authorities hope the new incentive program will encourage residents to become ambassadors for Dubai by inviting overseas relatives and friends.
| Feature | Details |
|---|---|
| Campaign Name | Dubai Invite |
| Launch Date | July 20, 2026 |
| Registration Period | July 20 – October 31, 2026 |
| Maximum Benefits | Over AED 3,000 per reward package |
| Reward Type | Discount vouchers (not cash) |
| Maximum Packages | Three per eligible resident |
| Availability | First-come, first-served |
To qualify, the host must:
Guests must:

Residents submit the details of friends or family members through the official nomination form.
When nominated visitors arrive during the campaign period, authorities automatically verify their arrival.
Eligible residents receive an email containing vouchers and discount offers.
Each reward package includes more than 20 exclusive offers, including:
| Category | Benefit |
|---|---|
| Hotels | Up to 45% discount |
| Restaurants | Dining offers |
| Tourist Attractions | Discounted admission tickets |
| Entertainment | Special promotional deals |
| Transportation | Discounts on services such as Careem |
| Experiences | Various leisure and tourism activities |
All vouchers remain valid until December 31, 2026.
Dubai's tourism industry has faced challenges since regional tensions disrupted international travel.
Industry reports indicate:
Officials expect the Dubai Invite campaign to encourage international travel and help restore tourism demand during the remainder of 2026.
According to local media reports, the campaign generated strong interest immediately after launch, receiving more than 10,000 applications within its first 48 hours.
The response suggests considerable enthusiasm among UAE residents looking to invite overseas relatives and friends while benefiting from discounted travel experiences.
| Item | Information |
|---|---|
| Reward Value | Over AED 3,000 |
| Hotel Discount | Up to 45% |
| Campaign Ends | October 31, 2026 |
| Voucher Validity | Until December 31, 2026 |
| Cash Reward | No |
| Maximum Reward Packages | 3 |
| Maximum Guests per Application | 5 |
| Eligible Visitors | Non-UAE residents |