Dubai has announced a new tourism initiative called "Dubai Invite visa", offering UAE residents exclusive travel benefits worth more than AED 3,000 when they invite eligible friends and family members to visit the UAE.
The campaign comes as Dubai works to revive its tourism industry following a sharp decline in international travel caused by the recent regional conflict involving Iran, Israel, and the United States.
Why Dubai Introduced the Scheme
Dubai welcomed nearly 20 million international visitors in 2025, setting a tourism record. However, the regional conflict significantly disrupted travel across the Middle East.
The tourism sector has since experienced:
- Reduced international flight operations
- Lower hotel occupancy
- Declining tourism revenues
- Closure of several luxury hotels for renovation
- Reduced visitor confidence
Authorities hope the new incentive program will encourage residents to become ambassadors for Dubai by inviting overseas relatives and friends.
Key Highlights of the Dubai Invite Scheme
| Feature | Details |
|---|---|
| Campaign Name | Dubai Invite |
| Launch Date | July 20, 2026 |
| Registration Period | July 20 – October 31, 2026 |
| Maximum Benefits | Over AED 3,000 per reward package |
| Reward Type | Discount vouchers (not cash) |
| Maximum Packages | Three per eligible resident |
| Availability | First-come, first-served |
Who Can Participate?
To qualify, the host must:
- Be a UAE resident
- Be at least 18 years old
- Hold a valid Emirates ID
Guests must:
- Live outside the UAE
- Travel on a valid tourist visa
- Be nominated only once
- Arrive between July 20 and October 31, 2026

How the Program Works
Step 1: Nominate Your Guests
Residents submit the details of friends or family members through the official nomination form.
Step 2: Guests Visit Dubai
When nominated visitors arrive during the campaign period, authorities automatically verify their arrival.
Step 3: Receive Reward Package
Eligible residents receive an email containing vouchers and discount offers.
What Benefits Are Included?
Each reward package includes more than 20 exclusive offers, including:
| Category | Benefit |
|---|---|
| Hotels | Up to 45% discount |
| Restaurants | Dining offers |
| Tourist Attractions | Discounted admission tickets |
| Entertainment | Special promotional deals |
| Transportation | Discounts on services such as Careem |
| Experiences | Various leisure and tourism activities |
All vouchers remain valid until December 31, 2026.
Important Conditions
- Benefits are provided as discount vouchers, not cash.
- One application can include up to five guests.
- Multiple nominations are allowed.
- A resident can receive a maximum of three reward packages.
Tourism Recovery in Focus
Dubai's tourism industry has faced challenges since regional tensions disrupted international travel.
Industry reports indicate:
- Some hotels experienced occupancy declines.
- Business revenues dropped significantly in certain sectors.
- Several luxury properties postponed expansion projects.
- Airlines reduced operations due to regional airspace disruptions.
Officials expect the Dubai Invite campaign to encourage international travel and help restore tourism demand during the remainder of 2026.
Early Public Response
According to local media reports, the campaign generated strong interest immediately after launch, receiving more than 10,000 applications within its first 48 hours.
The response suggests considerable enthusiasm among UAE residents looking to invite overseas relatives and friends while benefiting from discounted travel experiences.
Quick Facts
| Item | Information |
|---|---|
| Reward Value | Over AED 3,000 |
| Hotel Discount | Up to 45% |
| Campaign Ends | October 31, 2026 |
| Voucher Validity | Until December 31, 2026 |
| Cash Reward | No |
| Maximum Reward Packages | 3 |
| Maximum Guests per Application | 5 |
| Eligible Visitors | Non-UAE residents |